Digital marketing doesn’t have to be overwhelming. If you’ve ever searched for help and ended up lost in a sea of buzzwords and outdated statistics, you’re not alone. We're here to guide you through a simple, 4-step framework built for the nature of small and medium businesses like yours.
This checklist helps you to define buyer personas for your products or services. Here’s an example of how to assess the target audience for an energy drink product:
💡 Pro Tip: Use desktop research or social media insights to create your buyer personas and update them quarterly to stay aligned with your business and market changes
Make sure your business is easy to find online. Build your presence strategically on the right digital channels and earn consumer attention by showing up consistently with purpose and relevance.
Clarity sells. Make sure your website shows a compelling message that’s easy to understand and can motivate them to take their next step. Here are important elements to prompt immediate action from your landing page:
Every click, view and action in digital marketing is measurable in terms of accuracy and ROI. When data drives your decisions, you can truly see what works to maximise your profitability and identify areas of improvement.
Each digital marketing channel has its own purpose. To get the best results, most businesses mix the right ones that match their goals and audience. Knowing how these channels work together is key to building a comprehensive digital marketing strategy.
Refer to What is inbound marketing? and What is outbound marketing? to learn more about these channels.
References: ¹ Mobile Location Searches to Store Visit Data | Think with Google, ² 80+ Industry Specific Voice Search Statistics For 2025 | Synup, ³ Google Business Profile Conversion Factors | BrightLocal
Mention of third-party platforms is for informational purposes only and does not imply endorsement.