Rather than pushing your message out, inbound marketing pulls the right customers in. It helps you attract qualified leads through content that educates, solves problems and builds trust.
Once you’ve earned a customer’s attention, your next move is to keep it. Evergreen content provides lasting benefits that can be a consistent driver of traffic, trust and engagement.
HOW TO GET STARTED
What are your customers always asking? These questions are prime topics for blogs, guides or FAQs that bring in new visitors through search and referrals.
Create content that solves real problems, like checklists, templates or how-to articles. These build trust and give people a reason to come back.
Evergreen doesn’t mean ‘set and forget’. Regular updates help your content stay accurate and visible in search results.
Not sure what to create? These formats work well across industries, and keep working over time.
Update your content regularly to ensure it stays relevant.
A beginner-friendly guide to Search Engine Optimisation (SEO) and AI visibility
Once you’ve created valuable content, the next step is visibility. To make sure it reaches your audience, you’ll need to optimise it for both search engines and AI-powered tools.
Start with these five essentials to improve your visibility in traditional search engines like Google.
AI search engines like Google’s AI Overviews, ChatGPT and Perplexity are reshaping content discovery. With the right website structure, AI tools are more likely to recognise and surface your content.
SEO doesn’t have to be complex. With a few simple SEO and AI-friendly tweaks, you can boost visibility and bring more of the right people to your business.
Mention of third-party platforms is for informational purposes only and does not imply endorsement