In Australia, 80% of consumers start their shopping journey online1. That’s why a strong digital presence — whether a website or social media platform — can help you build relationships, grow revenue and unlock new opportunities. Here are four key ways on how it directly benefits your business:
Lay the foundations to represent your business online.
The foundation of your online presence. Everything connects back here. It should be mobile-friendly, easy to navigate with clear branding and a memorable domain name.
Use clear, visible CTAs like ‘Buy Now’ or ‘Learn More’ to guide user behaviour. Place them strategically across your site and messaging.
High-quality visuals can convert browsers into buyers. Use authentic relevant imagery and short-form videos like demos or testimonials can build trust and deepen engagement.
Focus on platforms your audience uses to drive traffic back to your website. Choose social media platforms that align with your audience's demographics. TikTok excels with adults aged 25–34, while Facebook engages users across all age groups. Knowing where your audience spends time ensures effective messaging.
Often underestimated, email is a powerful, low-cost way to nurture relationships and stay on-top-of-mind. Invite visitors to join your mailing list with simple sign-up forms.
Getting started with your online presence is easier than you think. By focusing on the essentials, you can lay a strong foundation and grow at your own pace. Here’s a simple step-by-step roadmap to guide you through the basics.
¹ Social Media Demographics to Inform Your 2025 Strategy | Sprout Social
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