Successful merchants are always looking for an edge, especially in a tight economic climate. Information can be one of your most potent tools to stay ahead of your competition and maximise your opportunities. MasterCard Advisers Merchant Solutions have been designed to help you do just that, giving you valuable business intelligence and applications that can help improve your market share and capture more spending from your customers.
The tools in the suite — SpendingPulse™, Benchmark Analytics, Customer Analytics and Custom Marketing Solutions — provide you with the knowledge and tools you need to improve performance. You can benefit from unique and timely information on consumer spending, or performance data on your stores benchmarked against your larger industry and a defined competitive set. Further, our marketing solutions identify patterns of consumer behaviour, indicating a likelihood to respond to your promotional offers, then reach out to those customers and prospects with direct marketing featuring your brand identity.
These tools, whether deployed individually or in combination, help enhance your ability to:
- Maximise promotional, geographic, and merchandising opportunities
- Understand consumer demand and market share so you can manage inventory and staff appropriately and maximise operational efficiency
- Attract new customers, enhance consumer loyalty, and capture more consumer spending
SpendingPulse™
SpendingPulse reports give you a clear and detailed picture of consumer spending in your industry and at a macro level. Data is based on sales activity from the MasterCard payments network coupled with survey-based estimates for other payment forms, including cash and cheque. The result: exceptionally timely, actionable reports that can help you conduct more effective marketing campaigns, optimise forecasting and planning, and improve supply chain management.
Benchmark Analytics
Benchmark Analytics is a Web-based application that delivers comparative performance data directly to your desktop. Examine spending and growth in your locations — from the national to the MSA or DMA level — against overall performance in your industry category and against a defined, aggregated set of competitors. Track performance over time and across multiple loyalty-based segments for greater depth. The unique intelligence you gain can help you make important and productive decisions about advertising and marketing, buying, merchandising, and operations.
Custom Marketing Solutions
Custom Marketing Solutions are turnkey marketing programs aimed at your goals: customer acquisition, improved loyalty, or increased spending from existing customers. Using customised models and drawing on the cardholder lists of participating card issuers, we identify the best potential customers for your promotional offers, then develop and execute direct marketing programs on your behalf that encourage the specified behaviour.
Customer Analytics
The Advisers Merchant Solutions customer analytics team tackles complex, highly customised analytics projects. Sophisticated segmentation and modelling techniques are deployed within these data-driven consulting engagements to provide exceptional quantitative insights into consumer behaviour.